Vanessa Bryant reaches commercial agreement with Nike that honors husband Kobe, daughter Gigi

Vanessa Bryant has reached a deal with Nike to create apparel honoring her late husband — Los Angeles Lakers legend Kobe Bryant — and their daughter Gigi, the company announced Thursday.  Nike will release the Kobe 6 Protro “Mambacita Sweet 16” to honor Bryant’s 13-year-old daughter, Gianna Maria-Onore Bryant, who died in the helicopter crash…

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Vanessa Bryant has reached a kind out Nike to form attire honoring her late husband — Los Angeles Lakers myth Kobe Bryant — and their daughter Gigi, the firm announced Thursday. 

Nike will unencumber the Kobe 6 Protro “Mambacita Candy 16” to honor Bryant’s 13-year-vulnerable daughter, Gianna Maria-Onore Bryant, who died within the helicopter atomize that killed her father and eight others in January 2020.

All proceeds will help the nonprofit Mamba and Mambacita Sports actions Basis.

“I'm chuffed to converse that we are going to proceed my husband’s legacy with Nike and never sleep for expanding his and Gigi’s global impact by sharing the Mamba Mentality with formative years athletes for generations to return,” Mrs. Bryant stated in a assertion.

The deal marks an enchancment in Mrs. Bryant’s relationship with the firm.

Mrs. Bryant designed the Mambacita shoe final year, but she selected no longer to sell it and didn't signal a recent contract. She used to be upset when she then saw photos of people sporting the sneaker. 

“Nike has NOT despatched any of these pairs to me and my women,” she wrote on Instagram final June. “I carry out no longer understand how any individual else has their hands on shoes I designed in honor of my daughter, Gigi, and we don’t. I hope these shoes didn't procure bought.”

Mrs. Bryant and Nike will also work together to place a formative years basketball heart in Southern California.

“Kobe Bryant approach so powerful to so rather a lot of us, no longer excellent NBA fans but globally past the sport,” John Donahoe, president and CEO of Nike Inc., stated in a assertion. “His impact in increasing the sport, namely encouraging women people and teens to grab it up, endures as regarded as one of his deepest, lasting legacies. Alongside with Vanessa, we hope to honor Kobe and Gigi by championing a recent generation for rather a lot of years to return.”

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